Reducing Perceived Resistance to Change — Five Approaches
Foundation
Reducing Resistance Foundation
Successful change management depends on:
- Addressing causes of resistance
- Improving the change implementation process
Five Approaches
5 Reduction Approaches
There are several approaches leaders can take to implement change successfully:
- Education and Communication
- Participation and Involvement
- Facilitation and Support
- Negotiation and Agreement
- Coercion
Education and Communication
Education + Communication
Open communication is necessary throughout the change process and helps reduce uncertainty.
Educate to Reduce
Educating people about:
- The need for a change
- The expected results of a change
…should reduce resistance.
Participation and Involvement
Participation + Involvement
Leaders reduce resistance by actively involving those affected in:
- Designing the change
- Implementing the change
Generates Ownership
Involving people in the change process helps generate:
- Ownership
- Commitment to the change
Facilitation and Support
Facilitation + Support
Leaders should:
- Introduce the change to employees gradually
- Provide additional training, if needed
Reinforcement + Encouragement
Reinforcement and encouragement help facilitate the power of high expectations throughout the organization.
Negotiation and Agreement
Negotiation + Agreement
Leaders may choose to offer incentives to those who continue to resist the change.
Negotiated Agreements
In difficult times, negotiated agreements can help focus and remind employees of the changes agreed upon as the change process progresses.
Coercion
Coercion
Coercion is a forcing technique used to make employees accept change.
Coercion Risks
Coercion Risks
Coercion can:
- Negatively affect attitudes
- Potentially cause long-term negative consequences
Coercion NOT Recommended
Coercion Not Recommended
Coerced compliance is NOT recommended and requires constant leadership oversight to ensure the change remains in effect.