Enterprise Perspective
What Enterprise Perspective Empowers
Enterprise Perspective Goal
Having an enterprise perspective in strategic communication empowers USAF leaders to inform and appropriately influence key audiences by synchronizing and integrating communication efforts to deliver:
- Truthful
- Timely
- Accurate
- Credible
…information, analysis, and opinion.
Truth as Foundation
Truth = Foundation
Truth is the foundation of all public communications, both in terms of credibility and capability.
Timely Dissemination
Timely Agile Dissemination
Timely and agile dissemination of information is essential to achieving desired effects.
Without Dissemination
Without appropriate information dissemination, strategic communication cannot maximize value or potential.
Conducted at the Right Time/Level
Right Time/Level/Manner
It must be conducted at the time, level, and manner for which it is intended.
Our USAF Story
USAF Story Importance
Effectively communicating who we are as Airmen underwrites our ability to be successful in all areas of engagement.
Every Airman a Communicator
Every Airman = Communicator
USAF leaders want every Airman to be a communicator or spokesperson for the USAF, and through the enterprise perspective, be able to tell their USAF story.
Personal Story Integration
Personal Story = Credibility
All Airmen need to know how to integrate their personal USAF story and experience into a message that adds credibility to USAF, DoD, and national strategic communication.